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Wizard Industries becomes Saving Grace for New Entrepreneurs
Product marketing company recognizes Small Business Week
(Glendale, CA) <03-23-08> -- Most people have had a moment when an idea for a new product pops into their head; and most of those notions become short-lived. However, for a unique breed of entrepreneurs, bringing that product to life becomes a career.
According to the U.S. Department of Commerce, small business surrounding the new product industry is a tough business and has a failure rate of over 90 percent. The high rate of failure is a result of the market need and acceptance to the quality, packaging, marketing and PR surrounding the product.
However, in recognition of Small Business Week on April 21 – 25, Billy Carmen, CEO of Wizard Industries
www.wizind.com., is discussing ways that new inventors can overcome the risk of failure.
"In today's market, most new products fail due to the cost and difficulties associated with getting the product on the shelves. Most new entrepreneurs don't know where to start; my goal is to provide the support new inventors need in order to achieve success," Carmen said.
Wizard Industries has combined the Internet and open sources of technologies of companies that service product makers and the consumers that purchase those products to create a unique and powerful patented technology and business methodology called FullApproach. Built for new product inventors, FullApproach is a labyrinth of product distribution, sales, marketing, PR and video exposure Web sites designed to unmask the product across various industries.
"The importance of this system is gaining every day in our fast-paced, live-or-die product world," Carmen said. "Companies can now enter markets and service those markets faster and more efficiently than ever before. This brings with it many new demands that can only be accomplished with a blend of technology and marketing. The ability for retailers to acquire new products without the old school bureaucracy is essential."
The concept began as a way for Carmen to expose, market, sell and manage his own brands and growing line of 60-plus products. It sprang to life after he realized the many requirements and obstacles that a new product faces when attempting to enter a market.
"Small business entrepreneurs often need a saving grace when trying to get off the ground. I hope to provide that system that allows them to overcome the obstacles of making a product victorious and profitable," Carmen said.
About Wizard Industries
Wizard Industries, a manufacturing and marketing company for innovative products designed by amateur inventors, not only works almost exclusively with the personal business sector, but is a personal business itself. Formed by Billy and Julie Carmen in 1999, Wizard Industries works with new inventors to get their products patented, manufactured, distributed and marketed.
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